Latest Google Algo change – How will this affect Affiliate sites?
With the recent news from Google about a big change to their algorithm and the way the rank websites, how will this affect small niche sites and affiliates? Ultimately Google’s Goal is to provide the most relevant and resourceful websites to answer the search queries. They are penalising sites with little or no unique content and giving kudos to bigger websites that have much more value in unique quality content. Fair doos. Lets just hope that a small niche site that compares blue widgets from blue widget merchants is not penalised as it does add value to the visitor. I’ts providing them what they searched for and more as saving them time shopping around. Sure these types of sites don’t have a lot of content or a big sites and updated regularly but they can be a good resource. Ultimately Google wants more from these sites but it will be interesting to see how this affects us Affiliates.
I think things like quality and amount of links to the site, the onsite seo and internal site structure and linking will still play a big part in ranking those websites, small or big. I think this change will simply eradicate those sites that are just duping content and throwing up tiny sites with no value.
When building you niche site, always think about the consumer, the visitor your demographic market and what value your site will be adding to them coming to your site. Think of Google wanting your site to be relevant to the search terms, the links to your site be organic and as natural as possible. Don’t go throwing hundreds of links a day just to try and force this. Market your website using social media and if you truly offer something unique then you will do well. IMHO!
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