Affiliate Project to improve SEO on niche sites = more conversions

Posted on June 11, 2009 by Gary · Posted in General, Search Engine Optimization, Track our Progress

As still fairly new to Affiliate Internet Marketing, we are learning all the time. We’ve seen quite a few sales but would like to improve this. We have therefore been revisiting our sites to try and improve on the potential for these niches.

Today we analyzed the traffic coming to our sites and the position where our niche sites are ranked in Google for particular keywords that we are targeting. Many of our keywords are ranking well, but for some of the keywords that are more specifically targeted are not ranked as well.

An example would be our site Power Plates. We are ranking very well for those keyword terms (”power plates”) and have seen a few sales from the click-throughs for those exact keywords, which is great, but are people searching for those keywords because they are looking to buy or just finding out information about what the exercise machines are and how they work. To improve on our earning potential, we think we need to try and do well on keywords where the Customer knows what they are looking for, such as a special model, like body sculpture bm1500. This way we are more likely to attract the buyer near the end of the buying process. They’ve found the model they like are are now looking for reviews and/or the best price.

Now to improve our ranking, we’ve looked at the competition, unfortunately the top ranking sites are the big sites such as amazon and ciao (comparison site) but we do like a challenge. Those big named sites do not appear to have many back links for those specific keywords and not too many internal links, so if we can get our SEO spot on for page title, meta description, keywords, and headings and try and promote through links, hopefully we can get up on the top of the 1st page. Currently we are ranked in position 16, so lets see how it goes and if this helps with extra sales.

The challenge is on