Digital Window acquire Perfiliate Ltd and other affiliate news
News has come in that Digital Window has acquired Perfiliate Ltd, based in Newcastle. Perfiliate Ltd operate one of the leading networks called Buy.at and by bringing this on board Digital Window now form Britain’s largest performance based marketing group.
We are excited by this news as we use both these networks and have a good relationship with both. We will be interested to see what happens especially with Affiliate Window’s use of the Darwin profile and Shopwindow.
In other news for us we hainve had a solid February and although not quite as good as January was still our 2nd best month ever despite being shorter than Jan. We now have more sites earning which is great and we are busy improving these sites and getting them ranking. We have a couple of big projects on the go as well which are taking off so we hope for good things from them.
Product feeds – the good, the bad and the ugly
For those that have been following our progress will notice that we have a lot of sites that feature product feeds from the merchants through the affiliate networks. Getting to grips with some of these product feeds has been hard work. Some merchants products feeds are quite frankly almost unusable. That is the categories, the product descriptions, products being listed more than once are but a few of the pitfalls requiring very carefully crafted SQL statements to manipulate and pull out only those products which are relevant.
So I would like to highlight a merchant who has got their product feed spot on and is the best product feed I have worked with in my long (ok fairly short) affiliate career so far. My award for the best product feed so far goes to Jokers Masquerade who we use for our womens fancy dress site. They have their product feed setup perfectly. The merchant categories are superbly done enabling us to use fairly simple SQL select statements to pull the right information out of our database. The descriptions are great so hats off to them. We look forward to continuing to work with them and add a great range of products to our fancy dress site.
Jokers Masquerade are available through AffiliateWindow.
Exploring PPC and PPL
Recently we have been looking at the use of PPC (Pay Per Click) and (PPL) Pay per Lead usage. Pay Per Click is a web based advertising scheme used on search engines and content websites where an advertiser will pay when a visitor to a search engine or content website clicks on the advertiser’s advert and redirects to their company page. Pay Per Lead is where the advertiser will pay per lead that is generated from a click to their website. This lead might be signing up for a newsletter or the person registering their email address for a brochure or documentation.
We have signed up to a couple of agencies and are exloring their use for the affiliate and the return that can be gained. It will be interesting to see the results over time.
First Affiliate event
We’ve just signed up to go to our first affiliate event. It’s being held in London on March 26th. We found out about it on a affiliates4u forum and we look forward to meeting like minded people and others in the industry. We are hoping that we will have our first couple of sites up and running by then, hopefully making some money so we will feel like real affiliates. If you are going as well then let us know and we hope to see you there, if not, why not sign up. Details on affiliates4u which is listed in our blogroll.
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