Exploring PPC and PPL

Recently we have been looking at the use of PPC (Pay Per Click) and (PPL) Pay per Lead usage. Pay Per Click is a web based advertising scheme used on search engines and content websites where an advertiser will pay when a visitor to a search engine or content website clicks on the advertiser’s advert and redirects to their company page. Pay Per Lead is where the advertiser will pay per lead that is generated from a click to their website. This lead might be signing up for a newsletter or the person registering their email address for a brochure or documentation.

We have signed up to a couple of agencies and are exloring their use for the affiliate and the return that can be gained. It will be interesting to see the results over time.

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