Maternity Swimwear site yo-yoing on Google
We recently had a problem with one of our sites, Maternity Swimwear. After being at number 1 on google for the main search term the site disappeared. Then after a couple of days it came back again, at number 1. Very confusing. We looked and thought we had discovered some penalties and some problems with the robots.txt file and while the site came back it soon disappeared again. We were stumped. It then got a bit stranger whereby the site would be at number 1 in the morning and gone in the afternoon. We researched this, asked some people on forums and then Gary found the answer. Our site was “yo-yoing”. This is the term used to describe a site that behaves in the way our site was.
So what causes it and how did we resolve it. Well the main cause can be too many internal links on the home page. So Google looks at these as over linking and penalises the site. We resolve this by removing some of these as to be honest, without really realising it we did have a lot of the same links to our categories on the home page.
I then setup a page per merchant. There were three reasons for doing this, one to add internal links to these pages, secondly to add more content and pages to our site and thirdly to actually provide a better resource to the customer so they could view all products from a particular merchant.
We changed the footer information to have more text rather than just internal links.
After a few days our site re-appeared again but this time further down the page on the 1st page of Google, about 7th or 8th. While we weren’t at number 1 our site seemed to settle and stopped yo-yoing. then after about a week our site climbed back to number 1, now on organic content rather than the number of internal links on the home page and has stayed in that position for a good while now. So maternity swimwear is back earning again and to be honest earning quite well. We are on track to meet last months earnings even with the site not being on the 1st page for a few days.
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Sponsors / Adverts
I wanted to advertise my site here for my website but has no links on how to contact any one or any prices ect or who i can email ?
Hi Jayne,
Sorry we don’t have any pricing structure as any advertising charges would be done different depending on what the advert/link and placement would be. We would want any advertisers to feel like they are getting their moneys worth and this will mostly be if its on topic, then it will related to what the visitor is looking for. Send me a mail (affiliate@affiliateproject.co.uk) and we can discuss either free recipricol links if our sites are related or alternatively a 1 way link at a small charge (depending on the link).
Thanks
Gary