Relaunch of niche site after facing problems with potential domain Trademark Infringement

Posted on July 9, 2009 by Gary · Posted in General, Track our Progress, Website Updates 

Recently we had received legal notice about one of our niche sites from the prominent company, stating that we needed to relinquish the use and rights to the web site domain because the domain name and the use of the domain keywords was similar to the prominent company.

We didn’t realise that we had done anything wrong as we had checked the trademark and it wasn’t registered as a trademark for the domain name we were using. However we decided it was best to de-register the domain name as we now understand the problem. Our domain name could have been seen to be confusing to the public into thinking the trademark holder is somehow affiliated with our web site.

So rather than forget about the niche site altogether and loose out on any earnings, we’ve decided to re-launch the site but this time using a domain name that doesn’t Infringe on any trademark. Our new site is called UK Vibration Plates or www.ukvibrationplates.co.uk. The previous site was using domain keywords Powerplates which had become quite a generic term when searching for vibration fitness machines.

The funny thing was that we weren’t selling any of the Power Plate products, possibly due to the price as most of our sales were coming from the lower priced models such as the Body Sculpture BM1500 for just over £130, and the Horizon Treo V109 and Horizon Treo V209 slightly more expensive but still a bargin and all very popular machines according to Amazon’s sales ranks.

We hope that this site will do better for us now we have a more commonly used keywords in our domain name, although the competition may be stronger. The challenge is on :)

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