The Amazon Affiliate Program, also known as their Associate Program is an affiliate marketing program that rewards bloggers or publishers websites up to 10% for click throughs that result in a purchase.

The program is very simple to use and offers links, banners, product images, widgets and even your own Astore.

Amazon is a trusted brand and I suspect almost every household will purchase or will have already purchased something from Amazon at somepoint in their lifetime.

Amazon is so successfull and provides very competitive prices for almost any product you can think of. This is a major benefit of using Amazon’s Affiliate Program.

Because Amazon is a trusted brand, their reputation helps promote the products on your site.

Amazon runs its own program rather than through a affiliate network. Amazon will handle all customer service, delivery and tracking of sales generated via a cookie, however I think the cookie only last 24hours.

On the plus side, if you refer someone to Amazon and they purchase something else un-related, then you may earn commission for referring that customer. It’s not uncommon for people to browse and buy other products from Amazon.

There is 2 separate commission programs to choose from. The first being Classic free structure, 4% commission of all qualifying products sold from referrals

The second being Performance free structure, earn from 5 – 10% depending on how many units you sell but has some limits.

The choice of which program will depend on the product you are intended to promote. For example a book that only costs £10-15 at 5% commission is not going to mount up to much so the second program may work best. Now if you choose to promote a larger item, then your commission would be higher and you would probably want to consider the first program because you may not sell as many units and also the limits on your referral fee might not be as good. My tip would be to take some time to figure out how many units you expect to sell and the average commission you expect to get from those referrals.

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