The Google Adwords Keyword Tool is a very useful tool for any affiliate to help find information about keywords and how they are performing in Google’s search engine. This is a very useful tool when thinking of a niche affiliate site so that you can check things like the search volume, the advertiser competition and the average search volumes for those keywords.

Once you have found you niche idea, use the keywords tool to check how many people are searching for those specific keywords. This will help determine if you can potentially make money from your niche site through affiliate links.

The Google Adwords Keyword Tool will also show you the Estimate Average CPC (Cost per click).
For example, this blog site Affiliate project, type in those keywords and below will show you an example screenshot of the keyword CPC, Competition, Search Volume for previous month and Average Search Volume.

Example 1 – showing Google Adwords Keyword Tool for keywords affiliate project in broad term (any match for that search term):

Example 2 – showing Google Adwords Keyword Tool for keywords “affiliate project” in exact term (any match for that exact search term):

As you will see from the 2 screenshots above (hopefully as the images are quite small) that the broad term gets approx 5,400 search hits a month for those keywords. Now people will be typing in those 2 keywords. In the 2nd screenshot our exact search is only 16 on average but was 140 in February, so not many people using the exact search term “affiliate project”.

You can either use those keywords to try and optimise your site via SEO (Search Engine Optimisation) or you can improve your search results by buying these keywords after signing up to have a Google Ads account. Once you add those keywords, this would allow you to be added to the sponsors section on google’s search engine if someone searches for those keywords.

Now an example niche site that we have recently done is power plates or www.powerplates.org.uk , Vibration Fitness machines which are currently quite popular amongst celebrities and sports professionals, so we thought it might be a good niche site with quite a lot of keyword search volume, approx 9,900 in Jan/Feb on average for the exact search term “power plates”. Go ahead and find your niche…

To summarise, follow the basic steps below:

1. Go to google adwords keyword tool
2. Enter your niche keywords and characters shown to show the results, click Get keyword ideas
3. Change the columns to show all
4. If keywords entered is more 2 or more words, then change Match type to be exact to give you the exact search for “keyword1 keyword2″ in quotes. This way you can target a specific search.
5. Click on the Approx Avg Search Volume to sort by column, this will show the most searches first

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