Affiliates Getting banned from Google Adwords
I was reading on the Affiliates4U forum last night about Affiliates getting banned by Google when using Adwords. Google give them too many reasons and they find themselves out of business as they were almost 100% reliant on PPC. Now until recently we have been almost 100% focused on SEO as its the way we learnt how to get traffic to our sites using Keyword domains and linking using correct Anchor keyword links. We’ve recently started looking into PPC on our bigger sites whilst we wait for our sites to climb in SERPS organically as these sites aren’t keyword domains so they are taking a lot longer to rank.
What it highlighted to me is how much we rely on Google. They could change both SEO and PPC tomorrow if they really wanted. I doubt they will change there model too much but they are always changing the benchmarks for SEO, that’s for sure.
It also highlighted to me, how much Google don’t like Affiliates, well maybe not all affiliates but at least the ones that aren’t really adding value to their search engine. Ultimately all Google want is to provide the best results to the visitor in as quick a time as possible. What they don’t want is to provide search results where the visitors have to go through loops to get to the end site which is providing the service/product/resource or whatever it is.
Will Google start to take into account your site bounce rate, or are they already doing this. We have noticed they already take your site speed into account. I think the golden rule is to not put all your eggs in one basket and to think of your website or websites as a business. In doing this you will want to make sure your website is adding value to the consumer even if it is an Affiliate site. An example could be a review site, a price comparison site or even voucher codes sites. They add value right
Exploring PPC and PPL
Recently we have been looking at the use of PPC (Pay Per Click) and (PPL) Pay per Lead usage. Pay Per Click is a web based advertising scheme used on search engines and content websites where an advertiser will pay when a visitor to a search engine or content website clicks on the advertiser’s advert and redirects to their company page. Pay Per Lead is where the advertiser will pay per lead that is generated from a click to their website. This lead might be signing up for a newsletter or the person registering their email address for a brochure or documentation.
We have signed up to a couple of agencies and are exloring their use for the affiliate and the return that can be gained. It will be interesting to see the results over time.
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